Marketing Doesn’t Have to Be Complicated.

A practical, no-hype guide to figuring out what works, what doesn’t, and where to focus your marketing time and money.

More Tools. More Tactics. More Confusion.

Business owners are constantly being told they need another platform, another tactic, another funnel, another tool, and another “secret” to get more leads, more customers and more revenue.

Most of the time, they don’t.

Marketing That Works cuts through the noise and gets back to what actually matters — understanding your customers, making better marketing decisions, and focusing your time and money on the things that actually move the business forward.

Would You Spend $20 to Learn One Thing You Didn’t Know About Marketing?

For the price of two grande lattes, you could learn something that saves you thousands of dollars and hours of wasted time.

You don’t need this book to completely change the way you market your business for it to be worth $20.

Maybe you learn something you didn’t know.

Maybe you recognize something you’ve been doing that isn’t working.

Maybe you avoid wasting money on the wrong tactic, tool or advice.

Or maybe you just make one better marketing decision.

Any one of those could be worth a lot more than $20.

You don’t have to agree with everything in this book. You don’t have to use everything in it.

If it helps you get a little better at marketing your business — or avoid one expensive mistake — it’s done its job.

And if you read the whole thing and don’t learn a single new thing about marketing?

Well... you should write your own book and send me the link 😉

I've been doing this for more than 30 Years.

I’m Steve Kress.

I’ve spent more than 30 years working in marketing — helping businesses attract customers, grow revenue, and figure out what actually works.

I’ve watched marketing get more and more complicated.

New platforms. New technology. New gurus. New “must-do” tactics. And now AI has added an entirely new layer of noise.

Here’s the truth: the fundamentals of good marketing haven’t changed.

Understand your customer. Give them a reason to choose you. Reach them in the right places. Do the work consistently. Measure what matters. And stop wasting time and money on things that don’t work.

If you already know how to do all of that, you don’t need this book.

Seriously. You can stop reading now.

But if marketing sometimes feels more complicated than it should, that’s why I wrote Marketing That Works.

Not to give you another complicated marketing system, but to help simplify things and show you how to identify what works, what doesn’t, and where to focus your time and money.